Bugatti + Jetex – only available in Dubai.

The world of private aviation in Dubai is well known for truly unique displays of wealth and excess – and for truly unique marketing ideas to impress and delight the well-heeled.

This combination from Jetex and Bugatti is very original, executed perfectly, reflects beautifully the brand values and attention to detail of both companies and well, it will make you smile.

Even if it’s highly unlikely that someone stepping off a BBJ will be tempted by a spin in the Bugatti Baby II to the Jetex Terminal when the alternative is a Rolls-Royce Phantom.

And yet, perhaps just once….

Clever, original marketing from two great brands. (With a little help from RR and the BBJ).