”HondaJet ASMR – sound on.”

Continuous upgrades to business jets are a regular feature of OEM marketing campaigns. Often they are insignificant and little more than cosmetic, even if requiring regulatory approval.

The HondaJet is different and their improvements since receiving the initial FAA Type Certificate (TC) in 2015. With the latest TC for the Elite II in October 2022, the latest iteration of the popular and unique Light Jet provides for extra range as well as some welcome safety features such as ground spoilers, Autothrottle and by the end of 2023, Emergency Autoland.

The new matt black colour scheme looks great and even a tad menacing, never a bad way to stand out from the crowd.

Now, the folks at HondaJet TV have come up with a very abstract way to grab attention. ASMR means a number of things to lots of people but this idea is novel, and sounds wonderful.

Nicely done.

PS technically, ASMR stands for “autonomous sensory meridian response”.